Future Implications

#Change is evident all around us today in society. As we know, COVID-19 is one of the big reasons behind a lot of this #change. In addition, #BlackLivesMatter is also a movement that hopefully will bring positive #change across our nation. Therefore, brands must be prepared to embrace #change and evolve in order to still be successful during these turbulent times. How will business #change and adapt their social media presence to continue to be successful? They still need to be innovative and satisfy the wants and needs of the consumer. Does a brand #change their presence because of human behavior or because of changes in technology? I believe it is a little bit of both moving forward….

Consumption of Content by Consumers

Brands need to be prepared for the younger demographics who are begining to emerge as early adopters on platforms such as Snapchat and TikTok. How they consume content will #change the way brands operate in the use of their social media platforms.

Video – brands such as @Nike must continue to incorporate video into their content in order to connect with this new type of consumer. They also need to ensure they have a presence on the upcoming and new platforms such as TikTok.

Voice Search- people are going to begin to type less and are going to start relying on voice reconginition systems to do their job for them. Therefore, brands must incorporate voice search into their social media marketing campaigns. Right now numerous people are utilizing Google Voice and also Amazon Alexa. The next challenge for brands will be to find creative ways to engage consumers with Voice Search in their social media campaigns.

AR/VR- Augmented reality/virtual reality is another tool brands must embrace. This is new technology and also another variation on how consumers are engaging with brands. AR/VR needs to be another focus moving forward for brands. It is a great way to educate consumers and engage them in current and future products/services.

#Technology is always going to be a driving factor in how consumers obtain information from brands. However, #technology is directly correlated with human behavior as well. Consumers in my opinion adpat to the technlogy. Smart phones are now a dominant presence due to all the applications available to efficiently find information and make purchases. We are a community that is always connected and constantly seeking information. Consumers are going to continue to gather information from their phones and social media platforms. The brands will be the influence on how we obtain the information. So when brands begin to incorporate more videos, voice recognition, and AR/VR consumers will adapt and learn how to use these tools to gather information. The biggest challenge for brands is how to utitlize these marketing strategies in an effective manner so they have ROI on these new marketing tools.