bpeckhart

Future Implications

#Change is evident all around us today in society. As we know, COVID-19 is one of the big reasons behind a lot of this #change. In addition, #BlackLivesMatter is also a movement that hopefully will bring positive #change across our nation. Therefore, brands must be prepared to embrace #change and evolve in order to stillContinue reading “Future Implications”

Viral Marketing Intiatives

The big question for a lot of businesses these days is how do I make an ad and/or video go viral? I believe that these are some key characteristics that can make a post go viral. There are also some key ways businesses enable viewers to share posts across the Internet. Humorous: In order forContinue reading “Viral Marketing Intiatives”

Pizza Differentiation

During this time we are all at home or outside keeping our #socialdistance. However, we are also all #hungry and get sick of eating the same old home cooked meals over and over again… We are also all looking to save money since currently there are a lot of questions with the future of ourContinue reading “Pizza Differentiation”

Wants, Needs & Change….

It is extremely important to meet the needs of your target market when engaging in any form of marketing especially social media. So I would ask you, what are your current needs from social media? I know my needs are information, engagement from students & community, and networking. These are my needs as a consumerContinue reading “Wants, Needs & Change….”

#AllinOne

As we know people are using social media all around the world today. However only 28% of people use just one socal media site (Duggan et al., 2015). This made me think o f my social media usage. I am constanstly clicking back in forth between LinkedIn, Twitter, and also Instagram. Each one of theseContinue reading “#AllinOne”

Eyeglasses Anyone?

I have always been interested in how people solve problems in our world today and came across an interesting problem relating to eyeglasses that a business solved for consumers! Did you know 64% of people in the United States wear eyeglasses? I was not aware of that fact until I started to look into theContinue reading “Eyeglasses Anyone?”

Introduction

I am a business teacher at the high school level always eager to learn new things to pass along to my high school business students. This blog is meant to educate and show what I have learned in regards to social media marketing.