During this time we are all at home or outside keeping our #socialdistance. However, we are also all #hungry and get sick of eating the same old home cooked meals over and over again… We are also all looking to save money since currently there are a lot of questions with the future of our jobs and economy. In addition we are looking for ways to give back and assist the people on the frontlines helping people get through this #Pandemic. So I decided to look at two of the well know QSR Pizza Businesses in our soceity today to see how they are promoting their #business during this #pandemic.
Little Ceasars Pizza Social Media
The “Pizza” “Pizza” brand is using Twitter to create fan engagement to assist our healthcare workers and first responders.
The “Pizza” “Pizza” brand is using Instagram to relate to us as consumers not being able to do much of anything during the #Pandemic.
It can be seen from these two posts on Twitter and Instagram how Little Caesars uses current topics going on in our soceity to promote their business. They also build themselves as a #brand #consumers can relate to and engage with in a meaningful way. One example is their super hero and yourself challenge. This is a great opportunity for consumers and the Little Caesars to give back in a fun way! They also are using the #PieItForward campaign to support our healthcare workers and first responders. Customers can join the effort by using the Little Caesars app to send a pizza to medical personnel, police, and firefighters in their local areas.
Domino’s Pizza Social Media
Domino’s Pizza is also using their social media platforms to promote their business and build their brand. Their use of social media is more on the serious side and shows on their Twitter post on they want to protect #consumers and workers during this #Pandemic by offering contactless delivery. In their Instagram post so they use this platform to again promote safety during this time and how it is Domino’s #1 priority. However they are also using their platforms to show how they are giving back as can been seen below through their #feedtheneed campaign
Both of these brands are doing a lot of great work during these unique times to assist people in our soceity. I believe both of these businesses are promoting their brand on social media and also building brand awareness of how they have adapted during this #Pandemic. The main difference between the two is I believe Domino’s has a little more serious side to their strategy and want to educate the #consumer and build trust that safety is their number one priority. Where Little Caesars is using some more creative and engaging posts by promoting their super hero challenge. However, this is their #brand and it begins with their logo, Little Caesars is a #brand that has always been on the more creative side when engaging fans. So no matter what business you choose to buy pizzas from during this #Pandemic you cannot go wrong because both companies are giving back and doing what is best for our economy right now!
The Impact of Social Media on Business 