It is extremely important to meet the needs of your target market when engaging in any form of marketing especially social media. So I would ask you, what are your current needs from social media?
I know my needs are information, engagement from students & community, and networking.
These are my needs as a consumer and a teacher. The tools I use are Twitter, Instagram, and LinkedIn to accomplish these goals.
These various tools satisfy my current wants and needs as a consumer and a teacher right now. However, I know over time my needs will #change and these tools will also have to #change in order to keep me engaged.
Orkut is a classic example of a platform that did not #change over time and eventually stopped meeting the needs of the culture and audiences. Intially Orkut was popular among technology workers and students. It allowed the users to connect with people they knew interpersonally but also people they admired.
This business did a great job at the beginning of being a function of technology and culture. Brazil has emerged as one of the strongest markets for online retailers. In Brazil social media users trust recommendations from online contacts more than other sources. On Orkut users were able to make recommendations about products and services through community memberships.
However, with the increasing adoption of Facebook in Brazil, Orkut has found itself sidelined, as many Brazilian users became frustrated with the limit on friend numbers and issues with photo sharing that plagued Orkut. Facebook officially overtook Orkut as the most popular social network in Brazil in December 2011. In 2014, Orkut was officially shut down by Google.
This is a lesson no matter what there is always someone else out there trying to do better than you in some capacity. As a professional and business you want your wants and needs satisfied, but to stay a float you must also keep current and embrace #change. So remember …….
The Impact of Social Media on Business 