As we know people are using social media all around the world today. However only 28% of people use just one socal media site (Duggan et al., 2015). This made me think o f my social media usage. I am constanstly clicking back in forth between LinkedIn, Twitter, and also Instagram. Each one of these platforms I use for a variety of different things. It sure would be nice to have these in a #AllinOne platform similar to Weixin!
What is Weixin?
Weixin is a Chinese socal media platform that targets on young, urban smartphone owners and aims to provide these audiences an “all-in-one-platform” app. It is more than a combination of Facebook, Instagram, Twitter, Snapchat, and E-Bay the audiences can do almost anything is this #AllinOne platform.
Why the Success…..
This Chinese social networking app has been so successful because it takes the time to understand its audience. It seems like a lot of social media sites just post things because “they” think it is cool or people want to see it without ever taking the time to see what their audience really wants. #ASKGARYVEE Show talks about how the audience on each social media platform is different and has some great advice on his YouTube Channel about reaching your potential audience.
How does Weixin Make it Happen?
This interface is easy to use and all the functions are designed to be straightforward and convenient to users. Here are some examples of how Weixin is always satisfying the wants and needs of it customers in their #AllinOne platform:
- “One minute is all you need to open a Weixin online shop”
- “Qiang Hongbao” Campaign – red envelope campaign
- “Didi Taxi”– similar to Uber
- Pay via Weixin
The bottom line is Weixin always knows what its customers want and is constantly introducing new campaigns that attempt to satisfy audiences’ new needs or to fit audiences’ moods at a certain time or in a certain context (Mahoney & Tang, 2017). I know myself personally would enjoy and benefit from the use of a platform that has all the social media in a #AllinOne platform.
Lesson from Weixin
If you want to create a successful product and/or service you need to know your audience first and consistently and constanstly keep up with their wants and needs. You also MUST make it a part of your audiences’ and/or customers everyday routine and habit. If there was a #AllinOne platform I would be ALL IN!
The Impact of Social Media on Business 